Google is the website that currently holds more than 92% of the search engine share. It is the most-visited Website in the world.
Google My Business plays a very crucial role in attracting new customers to the business with the help of Google search and maps. Many people avail of local SEO services as they provide impeccable services to clients.
What is Google My Business?
GMB or Google My Business is a free business listing from Google. This listing lets you provide all the details and photos of your business.
It also includes the services/Product you provide and their location. When you create this free profile, you increase your odds of gaining more visibility.
Benefits of Google My Business
1. Control Your Online Business Information.
When you avail of a Google My Business profile, you automatically get the liberty to control and update your contact information, business hours and other details.
Local SEO services help you discover many things in your Google My Business profile. This profile has a robust local SEO.
2. Build Trust Through Reviews.
Reviews are known to be the critical element of social proof, and they are a meaningful way to build credibility and trust.
Google’s star rating allows the customers to have a hand over how much information to share. This helps all future customers decide which businesses to visit.
3. Google My Business Helps One Build Trust With Their Customers.
Building enough trust with consumers is one of the biggest hurdles many face. They hesitate a lot while making a purchase. One of the most straightforward steps one can take as a business owner is to provide the customers with your location on Google My Business.
A study shows that the brands on Google are almost three times more likely to be considered reputable by consumers.
If you avail of the Local SEO services, you are likely developing a pellucid trust with the customers. Google is a trustworthy environment one can rely on.
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4. Google My Business (GMB) Ratings Boost Your Appeal to a Great Extent.
Many people read the Reviews before making any kind of purchasing decision. By availing of a Google My Business listing, the customers will be able to review your business and leave feedback for other people to see.
5. GMB Increases Your Traffic.
Many businesses face a common challenge of getting reduced traffic. Google My Business listing helps you boost your traffic to a great extent.
When a listing shows up in the local searches, the businesses which are on GMB are 70% more likely to attract customers. Local SEO services help you boost your traffic to a huge extent.
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It Teaches You More About Your Own Customers.
We all are no strangers to the fact that building a rapport with your customers is very important. In the insights section on the listing, you will get a preview of how visible your brand is and who all your customers are. Local SEO services also help you know who your potential customers are.