The 8-Step Guide To Building A ‘Lead Generation Website’

Looking for an ultimate guide to build a Lead Generation website? Awesome, stay till the end to read the full guide.

Building quality and high-value lead generation websites is the ultimate goal of every business owner. It might seem like a difficult task and that is the prime reason why several marketers find it challenging to generate leads on an existing website.

In today’s digital age, having a strong online presence is crucial for businesses, and a lead generation website serves as a pivotal tool to drive conversions. This SEO-optimized article provides a comprehensive look into what a lead generation website is, its numerous benefits, and how you can effectively conduct online lead generation for your business.

What is a Lead Generation Website?

A lead generation website is designed specifically to collect leads—potential customers who have shown interest in your products or services.

Unlike traditional websites that aim to simply provide information or showcase a portfolio, a lead generation website encourages visitors to take action, such as signing up for a newsletter, requesting a quote, or downloading a free e-book.

Key Features

1. Call-to-Action (CTA) Buttons: Prominent, attention-grabbing buttons that guide visitors to take specific actions.
2. Landing Pages: Specialized pages with targeted content aimed at particular customer segments.
3. Forms: To collect contact details, usually name, email, and possibly phone number, for future marketing.
4. Engaging Content: Content that addresses customer pain points and offers solutions, compelling visitors to become leads.

Why is it Essential to Build a Lead Generation Website?

Lead generation has always been a topic of discussion among digital marketers as it is the top-most priority for every business. Digital marketing does play an essential role in generating leads but it isn’t always the best strategy for lead generation.

Most websites aren’t really constructed for lead generation as these websites are slow and do not have an effective user experience. Effective user-experience, mobile-friendly and fast websites are more likely to generate quality leads.

Evolving your existing website into a lead generation website will turn out to be beneficial for your organisation.

What Constitutes a Good Lead Generation Website?

There are several elements that go into the making of a lead generation website such as:

• Domain name
• Web Hosting
• Email Finder/ Email Extractor
• Landing Pages
• Forms
• CRM Tool
• Excellent Graphics Tool
• Web analytic service

Yes, there are a lot of elements that you need to work on to build a lead generation website but there are a lot of economical alternatives to each tool and service. There’s no reason you should step back because every element has an affordable alternative.

Get Ready to Build your Lead Generation Website

The estimated time to build a lead generation website is only 60 minutes. You’d have your money-making website ready within an hour.

Let’s get started!

1. Buy Domain and Hosting

The first step towards building a lead generation website is to buy a domain, a place where your potential leads would find you, and web hosting is home to your lead generation website.

Choose your domain name wisely as that would be the first thing your customer/client would notice. A domain name is included in most of the web hosting plans you buy and there are several web hosting services available to pick the one that best suits your budget.

The most common web hosting service is Bluehost and this service installs WordPress automatically. But a domain must have a good link and Searcharoo is a good option to learn about link building.

2. Install and Set-Up WordPress 

Several platforms offer their services to build a lead generation but the most common ones are Wix and WordPress. Both the services have their own terms and limitations in functionality which cannot be used for all types of websites.

If you’re a startup or a small business that is just starting out with website lead generation, a platform like ‘Blogger’ can be a good choice. Blogger is a platform where a user with no coding skills can develop a site and can start blogging and generating leads.

WordPress offers several features that can be customized as per your business needs so your website looks like a professional lead generation website. WordPress has numerous themes, free or paid, while it is one of the best content management systems which can be used by a beginner.

3. Email Finder Software 

Getting people to your lead generation website is difficult but you need people to run a successful lead generation website. An email extractor can help you reach out to your potential prospects and customers by finding their emails.

Building a lead generation website is not the only thing you need to generate leads but it’s your job to make people aware of your website by performing an email marketing campaign. An email finder can help you in your marketing campaign by finding the email addresses of your potential customers, prospects, and clients.

4. CRM Tool

A CRM tool is a customer relationship management solution that allows an organization to streamline, track, and organize all the leads generated by your website. There are several CRM tools that offer their services to streamline the process of lead generation and many tools offer full-fledged marketing automation. The most popular yet effective tools are HubSpot and Salesforce.

5. Graphics Design Tool

Great Graphics for your lead generation website can help you create professional graphics without needing a professional designer. Canva is a free tool that makes it easy for anyone trying to create professional and attractive designs for their lead generation website.

6. Create Compelling Content 

Content is the king, and for you, your website is your kingdom. Most businesses spend dollars in building a professional website but when it is time to create captivating content for their audience, they take a step back.

The best way to create content for your lead generation website is to create articles or blogs that are associated with the interest of your audience and your offerings. Identify the type of content your readers or audience likes watching the most and create accordingly.

This way, you will educate your reader about your product and service offerings while attracting your audience and converting them into potential customers.

7. Optimize your Website

Optimizing your website for SEO and social media will help you attract more leads as SEO-driven websites are more likely to get ranked in search engines. It will also help you build an audience on your social media channels like Instagram, LinkedIn, Facebook, Pinterest, etc.

Optimizing your website with SEO-driven strategies will not only help you generate more traffic organically but will also help you build a community that trusts your brand. Make sure you are adding effective images, videos, and infographics to your content to make it look appealing.

The most essential step is to calculate the conversion rate of your website to see if it’s meeting your conversion goals. This way you will be tracking your marketing campaigns and figure out what’s working the best for your lead generation website.

8. Offer Free Value-Packed Content

People often get attracted to free things and offering free value to your audience will attract potential customers and clients to your lead generation website. This might seem like a difficult task but looking at this as an opportunity to generate traffic can help you generate quality leads.

When someone sees something for free, even if it’s not related to their interest, they will take some time out to read. But what should you offer? Offer something that entices people to subscribe to your mailing list or to make a purchase.

• A free digital Course
• Discount or coupon code
• eBook
• A free product or service

Benefits of Lead Generation Websites

Increased Conversions

With targeted CTAs and landing pages, these websites have a higher likelihood of converting visitors into leads.

Better Customer Segmentation

Forms and surveys can help you gather more information about your audience, allowing for more personalized and effective marketing campaigns.

Enhanced ROI

Lead generation websites often yield a higher return on investment compared to traditional advertising methods, as they are more focused on conversion.

Improved Tracking and Analytics

These websites come with tracking features that allow you to measure various metrics like user behavior, conversion rates, and source of leads, facilitating data-driven decisions.

How to Do Online Lead Generation

Strategy Planning

1. Identify Your Audience: Know who you are targeting. Segment your audience based on demographics, geography, or behavior.
2. Set Objectives: Whether it’s to increase newsletter subscriptions, drive sales, or gather customer data, have clear objectives.

Website Setup

1. Engaging Design: The layout should be user-friendly and appealing.
2. Mobile Optimization: Ensure the website is mobile-friendly, as a significant portion of users browse via mobile devices.
3. High-Quality Content: Populate your website with valuable, SEO-optimized content that addresses your audience’s needs.

Tactical Implementation

1. SEO: Utilize SEO techniques to increase visibility on search engines.
2. Social Media Advertising: Use platforms like Facebook, LinkedIn, and Twitter to drive targeted traffic.
3. Email Marketing: Collect emails and run periodic campaigns to keep potential leads engaged.

Analysis

1. Conversion Tracking: Use tools like Google Analytics to track conversions.
2. A/B Testing: Regularly perform A/B tests to understand what strategies are most effective.
3. Feedback Loop: Use customer feedback for continuous improvement.

Wrapping Up!

The last yet most important step in building a lead generation website is building trust among your target audience. No doubt, Email Finder tools are the best when it comes to lead generation. The first thing that a visitor looks for in your website is “Trustworthiness” and building rapport will help you gain loyal customers.

Many people desire to create a lead generation website by themselves but don’t know where to get started. This guide will help you build a profitable lead generation website while building trust within your audience.