9 Best CRM Software For Your Business with Pros and Cons

A CRM system or software allows business companies to manage customer interaction and customer data. Automating marketing, sales, customer support, and helping to access business information are some of the functions of CRM software. In addition to these, it also helps in managing partner, vendor and employee relationships.

Best CRM Software For Your Business with Pros and Cons

9 Best CRM Software For Your Business with Pros and Cons

However, finding an ideal CRM system or software that suits your business requirements can be an arduous job. But don’t worry! In this article, we have provided detailed information about the best CRM softwares with their features and benefits.

Keep scrolling to study about each of these in detail.

1. Salesforce CRM

A popular CRM tool comes from the Salesforce stable that has separate solutions for community cloud, marketing and analytics. The system helps to track all customer interactions and information in a single location.

Some other features include partner management, sales data, lead management and marketing automation. Be it in the field or office, and your sales team can effectively and productively use this application. The vendor offers mobile applications for iOS and Android devices with custom reports.

Furthermore, a great free trial plan is also provided by the vendor, which allows you to try out all the essential features first. You can also view the most critical data based on your settings, with the help of an excellent feature- Feed First.

2. Hubspot CRM

Hubspot CRM is regarded as one of the best CRM solutions. The application is available for free. It is easy to use, and your team will learn to use it quickly and effectively, since, the system integrates into your process, and no changes are required to be made.

It should be noted that Hubspot CRM is linked to multiple places where most sale processes take place, such as phone calls, e-mails, websites, social media etc., which is it’s another plus point. Some benefits of using Hubspot CRM include:

  • You can easily create appealing contact and company profiles with the aid of this application.
  • It effectively manages the performance of your agents.
  • It assigns and tracks your deals.
  • Hubspot CRM organizes all the details from your customer’s communication with you.
  • You can also keep track of the organization’s activities, with the help of a detailed dashboard.


Used by businesses to attract, retain and satisfy customers, Zoho CRM is a web-based platform. The system very smoothly integrates with Google applications such as tasks, calendar, contacts, Docs and e-mail.

Apart from this, one can also access sales records and customer data on android and iOS devices. It is done with the help of the Zoho mobile edition. The vendor offers a free plan. But to have a taste of the advanced features, you may have to subscribe to the paid packages.

4. Nimble

A simple and smart CRM, Nimble is specially designed for Office 365 teams that work inside the Office 365/ Outlook Desktop/ Outlook Mobile Inbox. Team contact management, companies’ business intelligence, templated e-mails with open tracking etc. are delivered by Nimble. It helps you to grow your business by empowering your company to collaborate as a team. Also, working with office 365, Nimble also works with Dynamics CRM.

5. SalesforceIQ

An out-of-the-box CRM, the SalesforceIQ CRM, is suitable for small businesses. It increases your productivity by using the tools of data science. The salesforce CRM leaves you with more time for connecting with people. It is possible by capturing your professional touchpoints from your e-mail and calendar.

6. Freshsales

Equipped with an informed call-to-action and complete context about one’s customers. Sales CRM system Freshsales helps sale teams to effectively reach out to each lead. It should be noted that one of its main features is lead management. Thus, the Freshsales CRM helps one to carry out lead scoring effectually. Some other features of Freshsales CRM include –

  • E-mail tracking.
  • Event tracking.
  • Sales Management
  • Analytics & Reporting.

Furthermore, it also saves a lot of your time as well as resources, since, the single contact management hub effectively assigns leads to the right person by territory. Freshsales CRM comes as the fourth edition to the product lineup of Freshdesk.

7. Pipedrive

Creation of sales professionals and adept web developers, CRM system Pipedrive organizes your business leads, thereby, giving you a clearer overview of your sales and enabling you to concentrate more on important deals. It is fully mobile-optimized and easy to set up and use.

In addition to this, you can very easily integrate the solution with the most sought-after business systems such as Google Apps, Google calendar etc.  The application can be used to maintain lead relationships, negotiate favourable deals, promotion of the brand etc.

It is a flexible solution, since, it allows to switch on and off modules as and when needed. And it is without affecting the service quality. It also helps you to efficiently manage your organization’s sales pipeline.

8. Insightly

Insightly CRM optimizes your productivity by keeping all your current and prospective data in one place. Some of the functions of Insightly CRM are –

  • Contact management.
  • Sales management.
  • Project management.
  • Task management.
  • Reporting & dashboards.

9. EngageBay

An all-in-one marketing and sales CRM solution, EngageBay is complete with a content management system and allows you to create powerful content and track important metrics. You can use all its features for free for a period of time. Some of its features are –

  • Marketing automation.
  • Lead generation.
  • E-mail marketing.
  • Sales Management.

Apart from these, it also has a social media management feature which is used for tracking and measuring channel engagement levels from social media accounts. Moreover, it keeps all marketing and sales material in a single platform, thus, making it easily accessible by all the team members.

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In conclusion, this was an overview of the best CRM systems in the market today. Now that you are through with this article, I believe it has become much easier for you to select a CRM software suitable for your business. Keeping in mind your business size, its needs and target clients, choosing a CRM system for it has now become a cakewalk!