Every business in the modern world is involved in some form of online business. If you are doing business online, then you are definitely involved in online marketing.
A crucial component of every business’s online marketing efforts is Search Engine Optimization (SEO). SEO refers to the action you take to ensure that your website and webpages rank high on search engine results which is where more than 70% of people get their information.
The actions you take as it concerns SEO can either lead to success or failure. The following are some dos and don’ts of a successful SEO strategy. Let us start with the dos:
Focus on Keywords
When developing content for your website, you should focus on keywords for SEO success. When people search for answers on Google or other search engines, keywords are what will connect the query to the results.
Irrelevant information will give you poor results as far as your SEO strategy is concerned. Therefore, you should ensure that the content is on topic and use the keywords to improve the relevance of the content.
You should focus on using long-tailed keywords because it will lead to better SEO results. Search engine algorithms will always favor content with the right placement of keywords.
If you want to measure the success or failure of your SEO strategy, then you should have benchmarks against which to measure your performance. The best way to do so is to use analytics to measure your performance.
Google Analytics is an especially useful tool that will include various metrics that pertain to SEO. They will include metrics measuring keyword usage, conversion rates, and traffic measurement among others.
These metrics are a fantastic way to know which elements of your SEO strategy are working and which ones are failing. If you can measure it, you can improve it for better results.
Using links is a significant part of every successful SEO strategy. When it comes to linking, quality is always better than quantity which is what most people get wrong.
You should have both internal and external links on your website. Scott Maynard from excitemedia.com.au/seo/ suggest you should find the right balance between the two for the most success. Most importantly, the links should increase traffic to your site.
Having links on other authoritative sites is another fantastic way for you to use links on your site. placing links in various blog posts should also go a long way in a successful SEO strategy.
Ignore Negative Reviews
When it comes to SEO, you need to take control of your online reputation for success. One of the best ways to do that is to pay attention to any negative reviews online.
It is crucial that you respond to as many comments as possible. Offer advice and rectify the issues to receive positive reviews which matter significantly to other customers.
Handling reviews will be the strongest indication of how good your customer service is. Never ignore negative reviews as they are disastrous to a successful SEO strategy.
Although the use of keywords is vital to a successful SEO strategy, overusing them will be detrimental. Research clearly shows that using too many keywords will reduce the conversion rate of your sites.
The key to using keywords is to place them strategically within your content. The phrasing should also sound as organic and natural as possible.
A simple way to not overuse keywords is to use synonyms. The search engines should still be able to identify your content and rank it high on results without putting off customers.
Panic Because of Poor Rankings
Even the most successful SEO strategy will take some time to manifest results. A grave mistake that many online business owners make is to panic once they see their rankings drop.
There are many factors that can lead to a drop in rankings on search engine results. It is not a sure indication that you are doing anything wrong.
In many cases, you will find an explanation as to why the algorithm is giving your site lower rankings on search engine results. Using analytics to measure your performance should also help immensely. Therefore, if your results drop suddenly, keep calm and find out the reason for the drop. Panicking will only make it worse.
The above are only a fraction of the dos and don’ts of a successful SEO strategy. Each business should have an SEO strategy that is customized to the individual business. If you can follow the tips outlined above, your SEO strategy should have a great chance of being successful.