Content marketing Apps: Creating high-quality content is one of the most important marketing strategies these days. When you connect the product, which is written content here, with the audience, it helps you in increasing the popularity; thus, it leads to success.
Many small things should be considered before publishing your content on the web. The content, most importantly, should be genuinely distinctive from others. It should also directly or indirectly help readers.
Implementing these small practices can do wonders for your content such as booming site traffic, improving conversion rate and most importantly, will eventually lead to higher levels of customer loyalty.
Various types of content can be published on the web, for example, blog posts, infographics, videos, and eBooks. One must also keep in mind what would be their target audience. After finalising the target audience, one will have a clear picture of how they will promote their work.
Content marketing has emerged as a dominant force in the world of digital marketing. If you’ve ever wondered what it’s all about or how to implement it effectively, you’ve come to the right place.
In this SEO-optimized, detailed article, we’ll delve into what content marketing is, how you can do it, its various benefits, and whether content marketing apps are safe and free.
What is Content Marketing?
Content marketing is a strategic marketing approach that focuses on creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.
It involves using various types of content, such as blogs, videos, infographics, and podcasts, to educate or entertain your audience rather than directly selling to them.
7 Most Essential Content Marketing Apps for Android and iOS
Fortunately, there are numerous content marketing apps. You can use them on your iOS and Android device. Following is the compilation of the best content marketing apps that will help you create better content more efficiently and effectively.
1. Canva
Want visually appealing content by adding visual elements? Want your audience to be more engaged with your brand? Then, Canva fits in the bill perfectly! People who are familiar with Canva know their specialisations in logos, posters, infographics, book covers, etc. They have a library which gives you an exhausting number of design references.
If you want to post your content on social media, then Canva has you covered with Instagram Story highlight maker, templates for Facebook include, Twitter banners, and YouTube thumbnails. In its free plan, you get 1gb of storage with over 8000 models. Canva Pro costs $12.95 per month and is available for Android and iOS.
1. Buffer
We start the list with Buffer, which is one of the best platforms which will help you immensely with the day to day dealings of your social media accounts. More than 90% of marketers use social media. Thus, it’s safe to say that there has to be a well-planned system for your internet community. That’s the place where Buffer will help you out.
What you need is a tool to help you schedule and publish your content on a timely basis. It’s a great social media management tool, and it offers plenty of features, such as creating, publishing schedules or letting your team review posts before they’re shared.
Buffer combines itself with famous social media platforms like Twitter, Facebook, Instagram, LinkedIn, and Pinterest. You can manage all your accounts from a single dashboard.
You read it right! From a ‘single dashboard’. You can download Buffer from Google Play or Apple’s App Store. It’s a paid service, starting from $15 per month, but they do offer a seven-day free trial to get you started.
2. Evernote
When people think of ‘notes’ and ‘task lists’ they think of Evernote. It has a fantastic user-interface which attracts a lot of users. It’s designed to help you keep all your ideas in one place and make the organisation of your research material a whole lot easier. Syncing your notes across multiple devices is easy; accessing them later is effortless.
You may even work offline, and it will automatically sync it to your account when there is an available connection. They have also developed a sharing feature which enormously helps you to collaborate with your team. Evernote is available on Google Play Store.
The basic features are free, which is one of the reasons Evernote is highly famous among people. But if you desire additional features such as AI-suggested content and Google Drive integration, you can upgrade to Evernote Premium for $7.99 per month or get Evernote Business for 13.99 per month (per user).
3. Grammarly Keyboard
From my personal view, I regard it as one of the ‘most satisfying’ you’ll ever come across. It has a modest yet attractive layout which looks pretty cool. All of your work gets automatically checked for various grammatical errors, such as basic grammar mistakes, spelling mistakes, etc.
It will highlight the errors. You can easily replace the errors with suggested words. Grammarly Premium will cost you either $29.95 per month, a quarterly subscription option – one payment of $59.95, or an annual subscription of $139.95. It’s available on Google Play Store.
4. Pocket
There are plenty of useful, quality articles and videos all over the internet, but sometimes you don’t have the time to read them. The question is, is it possible to save them all in one place for later use? Pocket answers that question with precision.
News articles, blog posts, and YouTube videos that you’ve found on the web will be stored in one precise location to be easily accessed later. It has an elegant layout, and you can customise it for a less distracting look to make you focus more on the information at hand.
You can also get recommendations for further reading based on your saved content. After upgrading to Pocket Premium, additional features like smart tags, a full-text search engine, and premium fonts will be added. Pocket Premium costs $4.99 per month or $44.99 per year.
5. Slack
If you are involved in a content marketing project, or you are managing a particular project, there comes a strong need to enhance effective communication with your team. It is practical to say that effective communication is one of the essential tasks for the success of your project.
Thus, when that’s the case, Slack will help you and your organisation immensely to collaborate more efficiently. For your understanding, let’s say you need to communicate a particular project to your team members.
In this case, Slack enables you to create an independent channel in which you can send an invitation to your team members to collaborate, which not only makes the task easy but also efficient. It’s available on Google and Apple stores.
Slack’s Standard plan costs $7.10 per month in which the storage capacity is 10gb per member. It also lets you share channels among different organisations and allows you to make video calls.
But if you have a large organisation, then the Standard plan is not recommended. The Plus plan costs $13.36 per month and brings you additional features such as user provisioning and de-provisioning and 24/7 support.
6. Trello
Ever wondered about working more collaboratively and getting more done? Then, Trello is the tool for you. It not only arranges and monitors the workflow of your team but also lets you create digital boards with assignments in the form of cards, checklists, labels, etc. In a nutshell, team members can prioritise different assignments based on importance.
The Trello cards, to put in, work as ‘to-do-list’. Be it content planning, content creation assignments, content editing, and content publishing, Trello allows you to perform each task specifically.
Trello can also be used offline. They do offer some of their services free such as 10 MB per file attachment, unlimited personal boards, endless lists, and cards. But upgrading it for $9.99, you will get whole other amazing features.
How Do I Do Content Marketing?
1. Define Objectives
Set clear goals for your content marketing strategy. Whether it’s increasing website traffic, boosting brand awareness, or driving sales, having specific objectives will guide your efforts.
2. Know Your Audience
Understanding your target audience’s needs, wants, and pain points is crucial for creating content that resonates with them.
3. Content Creation
Develop high-quality content that offers value to your audience. The content should be engaging, informative, and aligned with your brand’s tone and style.
4. Choose Channels
Identify the best platforms for distributing your content. These could range from your own blog to social media platforms, email newsletters, and more.
5. Publish and Promote
Once the content is ready, publish it and promote it using various methods like SEO, social media advertising, and email marketing.
6. Analyze and Optimize
Use analytics tools to measure the effectiveness of your content. Based on the data, make necessary adjustments to your strategy.
Benefits of Content Marketing
- Builds Brand Awareness: High-quality content helps in establishing your brand as an authority in your industry.
- Drives Organic Traffic: Well-optimized content can improve your website’s SEO, leading to increased organic traffic.
- Lead Generation: Content marketing can act as a funnel to capture leads.
- Customer Engagement: Through valuable content, you can engage your audience, encourage discussions, and build a community.
- Cost-Effective: Compared to traditional advertising, content marketing often costs less and provides more lasting benefits.
Is Content Marketing Apps Safe?
Content marketing apps like HubSpot, Buffer, and CoSchedule are generally safe to use. They adhere to stringent security protocols to protect your data. However, always read reviews and do your due diligence before selecting any platform.
What Is the Most Popular Content Marketing?
- Blog Posts: These are perhaps the most common, offering in-depth insights.
- Videos: From tutorials to testimonials, video content is highly engaging.
- Infographics: These are great for simplifying complex information.
- Podcasts: An increasingly popular format, especially for B2B markets.
Is Content Marketing Apps Free?
While some content marketing apps offer free versions, these are often limited in features. For advanced functionalities like analytics, automation, and multi-channel support, a premium subscription is generally required.
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Conclusion
For efficient and practical work, these Content marketing Apps are handy. They offer you a large number of features, even in their basic plans. If you want next-level features, then you should consider buying the Plus plan. It will not only make your work more attractive but also will lead to the overall development of the firm in the long run!
Content marketing is an indispensable tool in today’s digital landscape. It offers myriad benefits, from increasing brand awareness to boosting your bottom line. While it’s generally safe to use content marketing apps, be sure to research and choose platforms that align with your needs. And while some apps offer free versions, you’ll likely need to invest in a paid subscription to unlock advanced features.
