There’s no easier way to get left behind in the shifting tides of online marketing and media than by not taking advantage of the resources available to everyone. Many of the ways you can market your business online are completely free with a short learning curve, and others will pay for themselves through the extra revenue they’ll create for your business. If you’re looking to improve your business online, then look no further.
1. SEO
If you haven’t invested in SEO for your business, then you have yet to see how quickly this can get your business off the ground. Optimizing your website for SEO is the most effective way to increase your online visibility and website traffic.
Experts like the ones at Innovative Solutions Group can improve the user-friendliness of your website by boosting its speed and making it mobile efficient. Having a website with no Search Engine Optimization makes it like a grain of sand on a beach—there’s no way it can stand out amongst those who have it.
2. Know Your Target Audience
You wouldn’t use the same language in a speech delivered to senior citizens as you would to adolescents. A similar concept should be applied to your website. You need to be aware of the types of people visiting your website, but at the same time, you still want it to be general enough so that it can appeal to the minority. You have to find that golden ratio between inclusivity and niche.
3. Post Often
Your site will be less relevant if it’s not updated frequently. Less relevant means that Google will rank it lower. Not everything you post has to be related to sales or marketing—posting pictures from your company Christmas party or even memes or gifs can keep your site relevant while also showing your audience your company culture.
4. Interact with Users
Interacting with subscribers is essential for maintaining a relationship with them and to keep them coming back. In order to be competitive, it’s a good idea to do things that maybe your competitors aren’t.
Holiday deals are great, but giveaways at random times of the year will offer something special to those who frequent your page or are on your newsletter list. This establishes rapport with current users and can bring new traffic to your page.
5. Host a Webinar
Webinars, or “online seminars,” have experienced a spike in popularity during the COVID-19 pandemic, and now, even after the virus is slowing down, companies are still using webinars to reach people on a global scale.
They inspire collaboration and discussion surrounding topics that are important to attendees and provide yet another way to connect with people all over the world. It gets traffic to your website while showing the rest of the world what your company is all about. What more could you want for your website?
6. Post Pictures and Videos on High Domain Authority Sites
Pinterest, YouTube, Instagram, and Flickr are all high domain authority sites that will help your website build a following. Using hashtags and descriptions that connect your website to a niche topic will not have overnight results, but it will be one more ticked box of things you can do to improve the traffic on your page.
7. Stay in Touch Through Email
Always, always, always offer the option for users to provide their email for newsletters and promotional deals. This is usually a box that users can tick when they’re creating an account, but there are other ways you can encourage this on your website—one is by making a special offer to those who sign up. This will encourage people to actually purchase something on your website and become a part of your email list.
8. Offer Something for Free
Research shows that potential customers are 50% more likely to buy something if something is offered for free. It could be anything from a free consultation to a water bottle, and this will at the very least put users in the buying mindset.
9. Open an Online Store
There should always be something for sale on your website, even if it’s just company swag. Provide multiple methods of payment, an easy checkout process, and the option to be added to your email list, and you’ve got a much higher chance of seeing them return.
By adhering to a few of these tips, your website will be on its way to higher domain authority and more traffic with loyal patrons. Always remember to find new and fresh ways to interact with current users and to connect with new ones, and you’ll have a solid following.
