Companies are starting to discover that they can integrate bulk texting into their overall marketing strategy. Studies have shown that 65% of the world’s population sends and receives SMS daily.
That’s 5 billion people who own a cell phone and 73% own a smartphone specifically and they prefer texting over talking, making SMS a viable marketing channel. SMS is a great channel to connect with people and you can easily get customer phone numbers via creative methods like raffles and discounts.
Once you build your customer database and develop a thoughtful marketing strategy, you can be on your way to increasing sales and revenue.
Why SMS is the Marketing Tool of the Future
Tapping into mobile SMS marketing provides IT brands the chance to reach customers where they spend most of their time. It is the fastest and most logical way to interact with prospective customers.
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SMS continues to solidify its position as one of the most powerful marketing tools of the future for IT brands. It is a cost-effective way for companies to reach customers and prospects, build relationships with them and promote their products and services.
SMS is a great way to stay in touch with customers and keep them informed about new offers, discounts, etc. SMS also has a much higher open rate than emails, making it an effective way to reach customers.
It is also very convenient for customers to receive information this way as they can read it on the go. Furthermore, SMS campaigns are much easier to set up, track and measure than other marketing channels.
As more businesses are turning to digital marketing, SMS is becoming a more attractive option. Additionally, customers now expect to receive messages from companies, so it is a great way to engage with them.
SMS is also a great way to build trust and loyalty with customers, as it allows businesses to reach customers in a personal and interactive way.
Examples & Use Cases of IT Companies Using Text Messaging
- Customer Service: IT companies can use text messaging to answer customer inquiries and provide support once they integrate with a 2-way SMS service provider. Customers can text their questions or concerns, and customer service representatives can respond with helpful information or solutions.
- Order Confirmations and Updates: Brands can use text messaging to send customers order confirmations, shipping updates, and delivery notifications. This helps keep customers informed and provides a convenient way for them to track their orders. When MTN rolled out 5G in Nigeria, pre-orders and delivery dates were sent via SMS to their customers.
- Promotional Messages: SMS marketing advantages include using text messaging to send promotional messages to customers. These messages can include discounts, coupons, new product announcements, and more.
- Employee Communications: Departments like HR or Admin can use text messaging to send messages to employees, especially in companies with more than 100 members of staff. This can include messages about company events, training sessions, or important updates.
- Appointment Reminders: IT companies in the telemedicine space can use text messaging to send appointment reminders to patients. This can help ensure that patients arrive on time for their appointments and reduce the number of no-shows using carrier phone number lookup to determine if the patient’s number is still active.
Why IT & Software Development Companies Should Use SMS as a Business Service Channel
- SMS messages are quick and easy to send, meaning you can reach a large number of customers in a short period of time.
- SMS is a cost-effective way to communicate with customers, as it requires no additional infrastructure and can be sent from almost any mobile device.
- Customers are more likely to open SMS messages, as they are direct and concise, meaning that the message will be seen and read by the recipient.
- SMS can be used to send time-sensitive information, such as special offers and discounts, quickly and easily.
- SMS messages can be used to confirm appointments, deliveries, and other customer requests.
- SMS messages can be used to send reminders to customers, such as payment due dates, appointment times, and more.
- SMS messages can be used to solicit feedback from customers, allowing you to improve customer service and satisfaction.
- SMS messages can be used to build customer loyalty, by sending regular updates and offers.
- SMS messages can be used to send personalized messages to customers, such as birthday wishes, congratulations, or offers tailored to their interests.
- SMS messages can be used to set up opt-in marketing campaigns, allowing you to reach a large customer base with targeted messaging.
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Final Word
SMS is an effective and efficient way for IT and software development companies to communicate with their customers and to keep them informed of their services. With BSG, you can stay connected, drive sales and grow a strong customer base
