How To Fix The Amazon ‘Prime Video Won t Load on Roku’ Issue

Roku and Amazon Prime Video are both beloved platforms that provide a wealth of entertainment options. However, at times, you may encounter an issue where Prime Video won’t load on your Roku device.

This article aims to address this frustrating problem by identifying potential causes and providing effective solutions. We’ll also explore the status of Amazon Prime Video on Roku, its benefits, safety considerations, and whether it’s available for free.

Prime Video Won t Load on Roku

However, like any technology, issues can arise. If you’re facing the frustrating problem of Amazon Prime not working on your Roku device, this comprehensive troubleshooting guide will help you diagnose the issues and find effective solutions.

What Does it Mean When Prime Video Won’t Load on Roku?

When you experience the issue of Prime Video not loading on your Roku, it means that you are unable to access the Amazon Prime Video app or its content on your Roku device. This can be caused by various factors, ranging from connectivity issues to problems with the app itself.

What Causes Prime Video Won’t Load on Roku?

Several factors can lead to the issue of Prime Video not loading on your Roku device:

  1. Internet Connection Issues: A poor or unstable internet connection can prevent Prime Video from loading properly.
  2. Roku Software Glitches: Outdated Roku software or glitches in the Roku operating system may hinder the app’s functionality.
  3. App-Specific Problems: Sometimes, issues arise due to glitches within the Prime Video app itself.
  4. Account Issues: Problems with your Amazon Prime account, such as payment or subscription issues, can also affect app access.

How to Fix Prime Video Won’t Load on Roku

Here are steps to troubleshoot and resolve the issue of Prime Video not loading on your Roku:

  1. Check Internet Connection:
    • Ensure that your Roku device is connected to a stable internet connection.
    • Restart your router and Roku device to refresh the connection.
  2. Update Roku Software:
    • Go to “Settings” > “System” > “System Update” on your Roku device to check for software updates.
    • If updates are available, install them and restart your Roku.
  3. Restart the Prime Video App:
    • Navigate to the Prime Video app on your Roku.
    • Highlight the app, press the * button on your remote, and select “Remove Channel.”
    • Reinstall the Prime Video app from the Roku Channel Store and try launching it again.
  4. Check Your Prime Account:
    • Visit the Amazon Prime website to ensure your account is active and your payment information is up-to-date.
  5. Contact Roku or Amazon Support:
    • If the issue persists, consider reaching out to Roku or Amazon Prime Video support for further assistance.

Is Prime Video No Longer on Roku?

As of my last knowledge update in 2023, Prime Video was still available on Roku devices. However, app availability and partnerships can change over time, so it’s essential to check for updates and announcements on Roku’s official website or the Roku Channel Store for the most current information.

What Happened to Amazon on Roku?

Amazon Prime Video was previously available on Roku as a downloadable app. However, the specific status of Amazon’s presence on Roku devices can evolve due to licensing agreements and business decisions made by both companies.

Any changes in availability are typically communicated through official channels and Roku’s platform.

1. Minimum Requirements

Before troubleshooting, ensure your Roku device meets the minimum requirements for Amazon Prime Video. Roku recommends using a Roku streaming player (2nd generation and newer) or a Roku TV with updated firmware.

2. Check Your Amazon Prime Account

Make sure your Amazon Prime subscription is active and in good standing. Log in to your Amazon Prime account on a web browser to verify your subscription status.

3. Restart Roku

A simple restart can often resolve common issues:

  1. Navigate to “Settings” on your Roku.
  2. Select “System” and then “System Restart.”
  3. Choose “Restart” and confirm.

4. Check If Amazon Prime Is Working

Sometimes, the problem may be with the Amazon Prime Video service itself. Visit the Amazon Prime Video status page ( to check if there are any known issues.

5. Log in with the Correct Credentials

Ensure you are using the correct Amazon Prime Video login credentials. Double-check your email and password, and consider resetting your password if necessary.

6. Check for Internet

Verify that your Roku device is connected to the internet. Go to “Settings” > “Network” to confirm your connection status.

7. Restart Your Modem/Router

If you’re experiencing slow or unreliable internet, power cycle your modem and router:

  1. Unplug both devices from power.
  2. Wait for 30 seconds.
  3. Plug them back in, starting with the modem and then the router.
  4. Allow them to fully restart.

8. Disconnect from the VPN

If you use a VPN (Virtual Private Network), disconnect from it and try accessing Amazon Prime Video without it. Some VPNs can cause streaming issues.

9. Check for Updates

Ensure both your Roku device and the Amazon Prime Video app are up to date:

  1. Navigate to “Settings” > “System” > “System Update” to check for Roku updates.
  2. To update the Amazon Prime Video app, uninstall it, then reinstall it from the Roku Channel Store.

10. Clear Cache Files

Clearing cache files can resolve performance issues:

  1. On your Roku remote, press the Home button five times, followed by the Up button, Rewind (<<), Pause (II), and Fast Forward (>>) buttons in sequence.
  2. A secret menu will appear. Select “Clear cache.”

11. Factory Reset Roku

As a last resort, consider a factory reset:

  1. Go to “Settings” > “System” > “Advanced system settings.”
  2. Select “Factory reset” and follow the on-screen instructions.
  3. After the reset, set up your Roku device again and reinstall the Amazon Prime Video app.

12. Contact Customer Support

If none of the above steps resolve the issue, reach out to Roku customer support or Amazon Prime Video support for further assistance. They can provide specific guidance tailored to your situation.

Benefits of Amazon Prime Video on Roku

Having Amazon Prime Video on Roku offers several advantages:

  1. Vast Content Library: Access a wide range of movies, TV shows, original content, and exclusive titles available on Amazon Prime Video.
  2. Cross-Device Streaming: Seamlessly stream content from your Amazon Prime Video account across multiple devices, including Roku.
  3. High-Quality Streaming: Enjoy high-definition and 4K streaming quality on compatible Roku devices.
  4. Parental Controls: Utilize parental control features to manage what content is accessible to different family members.

Is Amazon Prime Video on Roku Safe?

Amazon Prime Video is considered safe to use on Roku devices. Both Amazon and Roku prioritize user security and privacy. However, as with any online service, it’s crucial to practice safe online behavior and secure your accounts with strong, unique passwords.

Is Amazon Prime Video on Roku Available for Free?

Amazon Prime Video itself is not free. It requires an Amazon Prime subscription, which comes with additional benefits such as free two-day shipping, access to the Amazon Prime Video library, and more.

While there is no separate charge for using the Amazon Prime Video app on Roku, you need an active Amazon Prime subscription to access its content.


Experiencing the frustration of Prime Video not loading on your Roku can be troublesome, but with the troubleshooting steps outlined in this guide, you can often resolve the issue and enjoy your favorite content once again.

Amazon Prime Video on Roku offers a rich and diverse selection of entertainment options, making it a valuable addition to your streaming experience. Always stay informed about any changes in app availability and enjoy a safe and secure streaming experience on your Roku device.

Whether it’s a minor glitch or a connectivity problem, following these solutions should help you get back to enjoying your favorite movies and TV shows on Amazon Prime Video through your Roku device.