A website is the most important component of your brand identity, and it defines your business. If you are a photographer, you must have an amazing website that complements your beautiful images. However, being a professional photographer does not translate into competency in web design. All the same, it is possible to build your website or enlist the services of an expert designer.
What To Remember When Starting A Website For Your Photos
Read on to learn what to remember when starting a website for your business.
1. Select Your Specialty Area
When people visit your site, they are interested in getting the things that can help them solve their problems. Therefore, you must find a niche that you specialize in so that you satisfy the needs of your target audience. The clients should know what you are best at the moment they visit your website.
Some people make the mistake of trying to be everything which significantly affects their websites. It is critical to define your specialty and use terms that are commonly understood by many people. There are different genres that you may consider like sports, products, architecture, lifestyle as well as food. These themes appeal to the interests of many people.
2. Choose the Best Website Builder
When designing a site for your photos, it is essential to choose the best website builder. Different templates are specially designed for photographers, and this helps you create an amazing site that can attract many people.
You need to consider aspects like pricing, features, storage capacity as well as live chat features. If you are not good at web designing, it is vital to enlist the services of a professional designer to help you build an amazing site.
3. Ease of Use
When designing your website, you should ensure that it is easy to use to appeal to the emotional interests of the visitors. For instance, your site should be responsive, and it must have a fast loading speed. Photos occupy more space, and their loading speed is usually slow which can affect the interests of the visitors. Therefore, you need to crop your images to the right size and make sure that the site is easy to navigate.
The other important thing that you should keep in mind is to optimize your website for mobile devices. Many people are increasingly using their tablets and smartphones to perform various activities online. You must know that a website for mobile gadgets is not similar to desktop sites but it should be easy to use.
4. Storage Capacity
When dealing with photos, you need more storage capacity for your website. It is essential to get the right plan when dealing with various web hosting companies. The platform you get should also have unique features that make your site colorful and attractive. All the same, you need to get the right photo editing software so that you upload pictures with appropriate sizes to your site.
5. Consider Watermarking Feature
If you want to secure your images, you can consider using a watermarking feature when you build your website. Some people can still your photos and re-share them illegally which can affect your business. Therefore, watermarking is a great feature that discourages unauthorized people from redistributing your work.
6. Choose the Right Custom Name
Your website’s domain name also plays a pivotal role in attracting visitors. Top website builders offer custom domain names that are unique and easily accessible from different places.
Your domain name should include your brand since it is a marketplace that aims to attract various clients. While there are cheaper web hosting services, they may not offer other features that can make your website stand out among the rest.
7. SEO Friendly
Search engine optimization is a process that helps to increase organic traffic to a specific website. SEO strategy uses unique keywords that improve the site’s ranking in different search engines. More traffic to your site can lead to conversions that help to increase your revenue.
Therefore, you should ensure that your website is SEO friendly so that it can attract many visitors. You can achieve this by using helpful gallery titles and other useful tools like meta description and alt tags.
A website for photos should have special features that make it easy to use. Generally, pictures have large sizes, and they take time to load. Therefore, it is crucial to building a site with a fast loading speed so that it can suit the needs of different visitors. Additionally, you must choose an area of specialization, so that you satisfy the needs of your target audience. It is challenging to be everything in the field of photography.