A report by HubSpot in 2020 showed that 70% of marketers are purposefully using content marketing. In 2019, SEMrush indicated that 78% of companies have a group of up to three people who specialize in content. Marketing has taken a new turn to adapt to the digital market.
Content is instrumental in increasing audience reach, which translates to more sales. Marketing through content gives one of the best conversion rates, but it is still widely misunderstood. Most people relate content marketing to writing blogs only. There needs to be an understanding of what content marketing is and how to increase sales.
Content marketing refers to an advertising approach that caters to creating consistent, relevant, and valuable content for consumers. Whereas traditional marketing is focused on marketing the product, new-age content marketing revolves around showing your understanding. You show the consumer that you are an expert in the field.
This way, they are more likely to trust the products and services you endorse, which gains you long-term customers. Examples of types of content include podcasts, e-books, videos, infographics, etc.
5 Best Ways to Use Content Marketing to Increase Sales
Here are ways that you can use content marketing to increase sales.
1. Creating Relevant Content
Without relevance, the content you create cannot convert to sales. This is because consumers cannot relate to it. For significance, it is advisable to focus on your target market. Conduct research on your buying persona then directs your content towards their interest.
Important factors to note about your target market include their demographics, interests and goals, consumption behavior, and motivations. Adjusting to such factors ensures your content connects with the audience since it addresses their needs.
Another way to ensure relevance is by focusing on trending topics. Check out what your competitors are posting about and the mediums they use. Analyze how people respond to their content, then strive to do better. For example, you could provide information that is not present on other sites.
2. Search Engine Optimization
Search engine optimization refers to tactics that increase the visibility of your content in search engines. Improved visibility increases the chances of people discovering your content. The process of optimizing content starts with finding the keywords.
These are words with the highest number of searches in a particular field. There are different types of keywords, and they also give different results. For example, long-tail keywords may provide better results compared to short keywords in some instances.
Additionally, you need to incorporate keywords naturally into your content. Search engines like Google look at how keywords fit in with the rest of the content to avoid robots. You can also add keywords in the title, subheadings, or meta descriptions to increase the chances of appearing in top searches.
3. Participate in Discussions
Discussion forums are platforms where people interact and share valuable information. People ask questions, and anyone with experience in the field offers the information. Quora is an excellent example of an online discussion platform. Users who provide answers to questions may attach a link to their blog or website in the solution.
Your brand is more visible when you participate in online activities, which ultimately boosts your sales. Loyalty from customers may also increase as they can relate better with your brand, and you are easily reachable.
4. Utilize Use-Generated Content
User-generated content refers to content that is not created by a brand. It is content that comes from consumers through posts on social media platforms, brand hashtags, online surveys, etc. Companies can leverage UGC to drive up their sales while maintaining low costs in marketing.
Users are more likely to trust other users when looking for a review. Thus, encourage your consumers to share their views and experiences and tag your brand in their posts. You could attach a price to the content. For example, you can give a free product or service for the post with the most likes.
5. Post Tutorials
Nothing beats useful content on the internet. People are continually looking for “How To” articles and videos. For example, in the education sector, students are always searching how best to write their essays. This creates the need for a tutorial that indicates the best EssayService websites or tips and tricks on how to write better.
You can mix up both written and visual content informing people about your brand and the goods or services you provide. When more people are aware, the chances of making sales also increase.
Marketing through content merges creativity, experience, and knowledge. Create the right balance in all three fields, and you will hit your sales goals. Ensure you diversify in your content, as it is not a one-size for all situation. You also need to keep up with the trends as it affects people’s preferences.
For example, more young people currently enjoy videos and picture content compared to written content. Also, do not forget to add a call-to-action in your content for the best conversion rates. Make those who consume your content your customers.