10 Best Social Media Management Tools You Need to Use in 2024

Social media is one of the most widely used platforms in recent times. It is said that over 51% of people depend on social media to buy their needs from different brands. Social Media Management Tools will help you in simplifying your work and improve your efficiency.

Best Social Media Tools

It is known to be a marketing communication force for any business. So, for the sake of that, many tools are brought up. Each of the tools will help you to plan, schedule, and publish social media content at the right time.

10 Social Media Tools you Need to Use in 2024

So, here is a list of the best Social Media Tools to use in 2024:

1. Pexels

Pexels is one of the leading free stock photo community. It helps designers, bloggers, and everyone who is looking for visuals to find great photos and videos that you can use everywhere for free. Also, you can help the community by uploading your own photos.

With that you may get massive exposure, meaning recognition, and insights about your photos which takes your photography skills to the next level. Best of all, with its amazing features this platform is completely free.

2. Canva 

It is a drag and drops online graphic design tool that allows users to create social media designs, presentations, posters, photoshops, infographics, and more. It has an easy to use interface and has all the essential features found in advanced design software to create stunning graphics. This platform is available in three tiers: Free plan, Pro Plan, and Enterprise plan, but the latter two are the paid plans.

With the help of a free plan itself, you can access thousands of templates and designs and create wonderful images. However, you can access its 30-day free trial plan for its pro plan features. Thus, I would highly recommend you to start using this tool.

3. Google Trends 

If you are still on the verge of scrolling and searching for some trendy topic for your blog or news, then you must definitely visit Google Trends. It is an analysis tool that is framed by Google.

It’s a  great tool to help you in finding popular and rising topics depending on your search for a keyword related to your category. All digital marketing people and content writers can make the best use of this platform.

4. Buffer 

Having rich features this social media tool, Buffer is a paid one. It is a social media management tool used by many businesses to streamline their workflow. This platform allows you to manage all your social accounts from their interface. You can even customize the size, find stock images in their library, add your own text and filters to the image, and post it.

It has a unique feature of scheduling and rescheduling content via the calendar interface.  You can customize social post content on different social media platforms like Twitter, Facebook, Instagram, Pinterest, and Linkedin. Overall, it’s a tool to fulfill your requirements at an affordable cost, which is starting at $15 per month.       

5. Animoto 

With the popularity of videos on the rise, more and more tools are emerging for video creation platform. Of all, Animoto is one such cloud-based tool that allows users to produce marketing or slideshow videos that blend photos, video clips, text, and music

Having over a plethora of templates and outlines, this platform is extremely easy to learn and use. Though Animoto is not free, it offers a 14 day free trial with their midrange or pro package.

6. Facebook and Instagram Analytics 

This is another to the list of Social Media Tools that we can use. Facebook and Instagram have their own analytics tool that can help you to figure out how people engage with your content. With this, you can even measure marketing campaign performance with ease. The most important thing is this platform is completely free to use.

7. ZeroFox 

All the business organizations are increasingly being relied on digital platforms to grow up their business. So, to increase their security and to detect risks found on social media and digital channels such as phishing, scams, privacy, and counterfeit, ZeroFox has come up as a cybersecurity company. Moreover, ZeroFox offers a range of plans, so use accordingly as per requirement.


If This Then That (IFTTT) is an automation platform that connects all your services together so that tasks are automatically completed via applets. It is one of the easiest ways to introduce automation into your life, which saves your time. Apart from home automation, the features of IFTTT  are.

Firstly, it supports IoT devices and voice assistants to make your work pretty easier. Secondly, Marketing professionals can use IFTTT to track their workflow. Of all, this platform is completely free for all users.

9. Audiense

Audiense is a social media platform that focuses on audience segmentation so that you can be in touch with their brand. It even gives detailed insights on Audiense. They offer Audiense Connect, which is a Twitter management platform, but you need to pay $99 per month to access this feature.

10. Influential 

Influential makes it to the list of top 10 Social Media Management Tools in 2024. This platform is powered by Artificial Intelligence (AI) technology to optimize creativity, build audiences, and track online and offline attribution.

It keeps you and your customers engaged. It mainly focuses on security and enables smooth execution of workflow to your business. Thus, one must not lose this opportunity in using this tool.

Wrapping Up 

The above mentioned Social Media Management Tools are extremely simple and easy to use. They provide you with the opportunity to share your brands and convert users and visitors into customers.

They can definitely help you achieve your goals and drive faster to grow up your business, so it’s important to choose the right tool according to your business and budget.