Over recent years, Search Engine Optimization (SEO) has become an essential tool in any digital marketing strategy. It involves making organic changes to a website to make it more “attractive” to search engines like Google, Yahoo, or Bing. The more optimized it is, the higher it is likely to rank on search results pages, and the more traffic it will generate. Now, to help you master this digital marketing technique, we’ve compiled a number of expert-approved SEO tips to up your SEO game.
10 Best Useful SEO Tips and Tricks From the Pros
Here are the top 10 SEO tips and tricks for you.
1. Speed Up Your Website
Generally speaking, anything that slows down your website should be banished, as it will downrank your platform (as per Google’s requirements). Most users will leave a page that takes more than 3-4 seconds to load, hence the importance of optimizing your loading speeds and working on a flawless mobile version. So, get rid of ghost pages and non-essential elements to boost your website’s overall speed.
2. Grab Users’ Attention
Getting visitors to visit your site over your competitors’ is one thing; once there, everything should fall into place perfectly. A well-designed website will encourage users to spend more time on it, which will end up enhancing your platform’s appeal to search engines. Bet on a simple layout and display content and information seamlessly to ensure optimum viewability and generate traffic.
3. Place Keywords Strategically
A website or blog will often be seen displaying keywords haphazardly, sometimes to the detriment of quality and legibility. That is one of many SEO pitfalls. While it’s important to have essential search words on your platform, the Sacramento-based marketing specialists at AdInfusion.com explain that their placement also matters greatly. Scatter these keywords in different places, have some variety (tags, slogans, meta descriptions, etc.), and hire a team of SEO experts if need be.
4. Include Relevant Media Content
Going through a business site or blog that is only text is a painful experience for users who won’t think twice before looking elsewhere. To boost your platform’s appeal, to both users and search engines, be sure to incorporate relevant images, videos, flash elements, and embedded audio links. This will help showcase diversity and engage visitors to spend more time on your site and enhancing their overall experience.
5. Link to Other Reputable Websites
Reputation and credibility mean everything online. Especially if you’re working on a small business’ website, it’s essential to link your content to other credible sources. This will demonstrate authority, render your website more trustworthy, and please search engines’ algorithms. Naturally, your priority should be to create high-quality, engaging content in the first place.
6. Write for People First, Not Search Engines
Speaking of which, many people often fall into the trap of designing and publishing website content solely for SEO purposes. Rather than focus on what they present to readers and potential customers, they’ll invest time and effort to please search engines first. Instead, make sure that the content you post is interesting and offers value; once you’ve proven your site’s worth, SEO will help boost your results.
7. Leverage Web Analytics
GoogleAnalytics and Google Search Console are perhaps digital marketers’ favorite tools when it comes to SEO. On them, they can see performance reports that display which pages bring in the most traffic to their website.
This comes in especially handy when it comes to choosing keywords and incorporating them in the content, therefore enhancing rankings and providing a better user experience.
8. Use Readable URLs
Shortened URLs, like those found on Entrepreneur.com, aren’t all that SEO-friendly. Ideally, a webpage’s URL should include keywords to make them more memorable to users and suitable for search engines. This is because Google and Bing also keep track of URL content; if a user doesn’t understand it, chances are search engines won’t either.
9. Integrate Social Media
The power and usefulness of social media are well beyond debate. While Google technically doesn’t factor them in, they can make a significant difference in SEO results. As such, be sure to create share-worthy content for Facebook, Twitter, and Instagram, include share buttons, and encourage visitors to like and comment on your content and posts. You can even hold social media contests.
10. Be Consistent and Perseverent
Lastly, but importantly, SEO is an ever-evolving tool. Because search engines continually update their guidelines and protocols, the same should be done with your website’s content. Calling on the services of an SEO firm is bound to come in handy.
All in all, Search Engine Optimization is a formidable tool and a goldmine for businesses who want to boost their visibility and drive traffic to their platforms. By employing these few tips and tricks, and by staying up to date with the latest SEO trends, you’ll successfully take your business to new heights!