Knowing how to sell online has never been more important. Research shows that you only have your user’s attention for a few seconds before they decide to move on and browse someone else’s content. Some estimate this to be around 8 seconds, however, some argue that this is even shorter when browsing social networks.
Another study suggests that approximately only 28% of words are read on the average web page. Further, it is now obvious when someone has an outdated website or online strategy, in fact, having a sub-par website is an immediate turnoff that creates a sense of distrust. If you are entering the online sales market, or you wish to update your strategy, then this article is for you.
Get With The Times
Today there are a variety of careers (which have been growing rapidly over the past few years) that are solely focused on ensuring that the selling platform, this could be a website, a mobile app, or even a social network, is designed with the customer or user in mind.
It is worth consulting with someone who has experience in UX design and/ or Web Design to ensure that your selling platform is designed to capture your potential customer’s attention, provide them with all the information they need, and make it as easy as possible for them to make a purchase, contact your business and navigate the site in general.
Adhering to modern best practices and trends regarding your website of application is immediately going to give you an advantage over those businesses that aren’t. When you are browsing the internet or trying to make a purchase online, keep in mind all of the things that frustrate you or lead you to not trust a brand, it would be criminal for your business to make these mistakes too!
Keeping up with the latest trends and technical updates is possibly the most important thing that you can do to maintain your advantage online. For example, if you are an Amazon seller and you don’t keep up with the latest changes, you run the risk of losing money. You can make use of helium coupons which give a discount for Helium 10. This is an example of a product that does the work for you to prevent you from falling behind as an Amazon seller.
Pay To Target Your Customers Directly
Almost everyone who uses the internet (and who doesn’t?) knows what Facebook, Google, and Instagram are. These giant platforms constantly have most of the world’s attention every day. Google receives about 3.5 billion search queries a day, Facebook had 2.85 billion active users in the first quarter of this year, and Instagram had about 1 billion active users as of January this year.
How do these internet giants make most of their revenue? From selling advertising space to online sellers like you! One of the easiest ways ( and most profitable if you do it right) to get an advantage when selling things online is to make use of paid ads that get shown on your target market’s social media profiles or when they make a Google search. For most of the basic options available to you, you will only pay when someone clicks on your ad, this is called Pay Per Click advertising (PPC).
This means that if you know who your customer is, then your costs should largely be leading to sales. The other great thing about this is that you have control of how much you spend because you can stop the campaigns at any time, and you get a wealth of information about who is clicking on your ads. This feedback provides you with further opportunities as you get to learn more about who is buying your product, and who is interested in your product but not making a purchase.
Like modernizing your selling platform or website, it is worth consulting with a PPC specialist who can set up your ad campaigns and optimize them for you.
While there are numerous ways to get an edge when selling online, not all are sustainable, and most importantly, if you don’t have a selling platform that is engaging and easy for your customers to use – then none of the strategies are going to work. Stand on the shoulders of internet giants such as Google, Facebook, and Instagram to name a few, and if you can, employ a specialist to run your campaigns for you.