The responsibility involved in running a non-profit organization is massive. One of these duties is raising money for the non-profit because it depends on donations to survive. A significant aspect of fundraising can involve creating video content through non-profit video production.
Video is the most effective medium for raising money and gaining support, but as with all online marketing, you must understand How To do it right!
Let’s take a closer look.
Create A Goal
Decide what point you want to make before anything else. For example, are you attempting to raise money for a specific cause? But, on the other hand, do you want to promote your Business generally?
You may want to draw attention to a specific problem your organization is attempting to solve. After you decide on your message, planning how to use your video to motivate your audience will be more straightforward.
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Create A Budget And Stick To It
Your video must look professional because it could be the public’s first introduction to your company. Consider Alternatives to getting your point across in a video if you need more funds to hire a pro to do it for you.
You could add animations, a slideshow, illustrations, or other pre-recorded videos to your video to make it more compelling. It is preferable to have something straightforward and efficient instead of an overly ambitious, shoddily put-together video.
Optimize Your Content
Write down your thoughts and consider the story you want to tell while keeping your goal in mind. From there, you can decide what video to illustrate your point. The most effective way to persuade your supporters to donate is through stories.
You can accomplish this in your video by including interviews and displaying those who your organization’s work has impacted. Make use of your video to impart knowledge to viewers.
Inform your audience of relevant facts, the background of your work, and the issues your organization is trying to solve. With the help of infographics, actual footage, and narration, visualize these facts.
Inform Your Audience About The Significance Of Your Cause
When educating your audience about your organization’s goals, use video to capture their attention intellectually and emotionally. This clarifies for your audience what to anticipate from your non-profit organization and what the purpose of your organization is.
In addition to informing your audience about your mission statement, video content will inherently make your business stand out. Telling your company’s story is the best way to make this kind of video. There is a unique history behind every organization.
Share Motivating Narratives
Sharing motivational tales aims to arouse empathy for your cause. Your organization can strengthen its relationships with its supporters (which can increase donor engagement) and even with viewers who happen to come across your video by sharing stories through videos that foster empathy.
Your organization builds credibility and trust with your audience by forming this connection. Sharing testimonial videos with actual individuals who have benefited from your business is among the best ways to achieve this.
Thanks to these personal accounts, your audience will be able to learn more about the precise effects your organization has on people’s lives.
Show Your Employees
Every successful organization has outstanding part-time and full-time employees who do good work. So, create videos that showcase your staff!
Your business establishes originality and credibility by showcasing its employees. As a result, your company changes from being a nameless, vague organization to a genuine, humanistic one.
Promote Awareness
Posting should begin once your video is polished and ready to display. Of course, YouTube is a fantastic place to start, but you also have other options!
You can also use other video services like Vimeo; research to determine which is best for you. Share your video wherever appropriate, including through emails, newsletters, your Website, and social media!
Your donors and volunteers will likely be eager to spread your message because you produced a quality video.
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1. Pay Attention to the Cause
No matter what the overarching objective of your video is, you’ll succeed the most if you concentrate less on promoting yourself and more on creating an emotional bond between the viewer and your cause. Inform them of their ability to affect change rather than how you can.
2. Music is Crucial
Making an enormous impact on viewers through the use of music is possible. However, before using a song, ensure you have the necessary authorizations!
3. Include a Call to Action
This is significant because even the best video will mean little if viewers quickly forget about it. Of course, your call to action will change depending on what you want the video to accomplish, but you should always have one.
Ask for donations, volunteers, and viewers to spread the video, among other things. However, be sure to maintain audience interest!
