Any agent committed to creating a great experience for their clients will find IDX plugins very useful. Should you want clients to see interactive maps and search different neighborhoods, this is the best tool you have on your website.
If you want to know more about the benefits of using IDX, you’ve come to the right place. We’ll share some of the best reasons why IDX integration will lead to more sales.
How IDX Works
Any website with an IDX plugin will receive a feed of active listings from MLS every 15 minutes. If you add it to your website, that means that all your clients will have an opportunity to find vacant properties and contact you as soon as they spot something interesting.
There are several ways to add IDX plugins to your website. You can code it yourself or use another content management system (CMS) like WordPress, Joomla, Squarespace, Wix, Magento, or others.
WordPress is the most popular CMS system on the market. It provides its users with the most tutorials, detailed updates, and constant support for installing plugins. For that reason, most agents or real estate agencies use it to make their IDX websites. You can find a variety of plugins on this site if you want to add IDX to your platform. This modern search option allows fast and easy ways for your customers to search and will eventually lead to improving lead conversion, as discussed below.
Converting More Leads
Your website is the most powerful tool to attract new customers and convert new leads. Even if you promote your business all over social media platforms, it might not be enough to get a decent traffic flow. In reality, you’ll have to create a good marketing campaign to attract people to your website or make them leave their email for you to contact them.
When you add IDX, your website instantly becomes miniature Zillow as you’ll be able to offer all listings from your area. Most clients want to see exactly that, and once you show them where it is and how to use it, you’ll have people sending you emails every day.
You Can Advertise Other Services
Now that you have your website with landing pages and IDX, it will open up many opportunities to advertise your business on Facebook, Instagram, LinkedIn, or other platforms. You can advertise underpriced listings on Facebook so that users would click on it and end up on your landing page and see what you are offering.
Another way to get people’s attention online is to advertise free home valuations on Google. It can send all leads to your landing page and allow people to leave you their contact information.
Protecting Client’s Data
According to research, big real estate portals like Trulia and Zillow share some of their user’s details regarding budget and contact information to partnering brokers and other agents. On the other hand, you can guarantee your clients that you’ll protect their data.
With the right IDX plugin, all client information will be safe as you won’t use them for anything else but research to find the best property.
Accurate Information About Vacant Homes
Big platforms that don’t have IDX can’t offer the right information to their customer as it can happen that most of the houses were sold.
Since IDX imports listings once every 15 minutes, your website visitors always have the latest data available. Since three out of five people start looking for their new property online, IDX will help them see what’s out there and figure out if that delivers their expectations.
The first thing you need to know about IDX plugins is how to find the one that will work best for your website. The first step is to determine how your competitors have integrated it and what kind of consumer behavior they’re encouraging.
After your research, find the solutions that are map-based and user-friendly with high-quality photos. Once that’s done, you should choose display templates, personalize the whole map search experience, and make it look professional.
Find a Solution That Works
While it’s worth investing time and money into developing your proprietary IDX solutions, it’s easier to find a good plugin and integrate it into your website. A good web developer will help you stay on top of the latest IDX features and give your website an edge over your competitors.
Now that you know why IDX can jumpstart your real estate business and help you build a great reputation among online realtors. Keep in mind that a modern and well-rounded approach to IDX integration will give you a bigger boost and, more importantly, make the people stay on your page as long as you’d want them to.