Are you looking to create professional and high-quality videos that help you stand out from the crowd? Perhaps you are too overwhelmed and apprehensive about how hard it will be. The good news is that it is more straightforward than you may think. To record a professional video, you don’t even need any fancy tools.
However, what you cannot compromise on is the technique required to make your videos look professional and of great quality. So, you can make the videos look great without spending a fortune on equipment, but you need to pay attention to some critical details while recording a video.
Lighten It Up
It is not only important that you have plenty of light around you, but it can make a huge difference when it comes to your videos having a professional or a newbie appearance. A nicely lit space can add a finishing touch to your videos because without proper lighting, your video will appear quite amateurish.
The best lighting source is the natural sunlight because it adds a soft light and really enhances the colors and quality of the video. If you want to capture the video in natural light, make sure that you do this in the morning because that is when the sunlight is softer. You can also do this in the evenings, but midday is not when you record a video. Midday lightning is not preferred at all because the sunlight is coming way too harshly, and you will have a lot of shadows in the video.
In case you are doing it indoors, you have to be more careful about the lightning and make use of it according to the space you have. You must avoid an overhead lightning source because it gives the worst shadows. You may want to use windows for a natural light source or a lamp, but make sure you experiment before hitting the record button.
Be Done With the Planning
You have to plan for the videos in advance because this is something that requires quite a lot of thought. You also have to consider whether you are going to record a video or will you be live streaming because this will help you decide the details accordingly. The techniques for having a good quality live-streaming video are very different from having a recorded video.
If you start on a whim without planning, it will be a huge stroke of luck if you end up with an amazing video, but mostly the odds of this happening are not quite prospective. So, it is better to spend some time planning out a proper video and then go about recording it. The first thing to do while recording a video is to chalk out its purpose. You have to be clear about what your goals are with this video and who is your target audience.
Work On Your Camera Appearance
If you want to look professional and comfortable in the videos, you must be able to handle yourself on camera. If you feel nervous, uncomfortable, fidgety, or make a lot of pauses on camera, it will not be a connecting experience for your audience. Imagine how you will feel while viewing video content from an anxious host?
Understandably, the feelings will not be very nice, and you will most likely close the video. You do not want your audience to feel this way at all, so practice your camera skills and make sure that you are comfortable and that your body language is expressing that comfort. Smiling in front of the camera, keeping an open body language, and a straight posture will help you appear a lot more confident.
Try Different Angles for The Video
Changing angles and trying different ones is an exciting way to make your videos appear more indulging. Your audience needs to get hooked on your content and to make that happen, you need to have videos that are of high quality. Keeping different angles in your videos is a great technique that helps you with demo videos or how-to videos.
You need to have ample B-roll footage so you can later choose from the options and use it in case you want to. An excellent tip to keep in mind is to shift the perspective by about 45 degrees because you cannot achieve the same effect with small shifts.
The bottom line is that with professional-looking high-quality videos, you will not only grab the attention of your audience but you will also enhance the brand. It may not be very simple to do, but it is not impossible either, and there is a whole science behind it that you can master. So, implement the above-shared suggestions to enhance the quality of your video and explore more tips on what makes a video look excellent.