Most logo designers will tell you that the logo is the single most important marketing tool for any business. It’s more than just a sign, it’s an identity. A logo needs to reflect what your business stands for and represents in order to help establish credibility with potential customers or clients. Learn how to create an ideal logo that truly reflects your business by following these simple steps!
Find A Font That Matches Your Business’s Personality
The font of your logo must be a reflection of your business and its personality. It needs to be something that can easily convey the message you want to be conveyed, without it being too complicated or convoluted. You must keep in mind all aspects of logo design. Font choice is not a small detail as many tend to think about such matters.
The font has to be attractive so never go for anything plain because they’ll identify your brand as lazy. Like the experts over at Red Kite Design would say when you think branding, you think logos. That moto has to start with the font.
Here’s a list of fonts you can use for a business logo:
- Gotham Rounded Bold
- Helvetica Neue Light
- Helvetica Neue
- Futura Book
- Avenir Next Condensed Bold Italic
- Big Caslon
- Futura Condensed Bold
- Lobster Two Light Italic
- Proxima Nova Book Italic Caps
Use Simple Fonts That Are Easy To Read And Understand
Simplicity is key when it comes to logo design. It needs to be simple enough that the average person can read and understand what is being represented with just one quick glance, without having to do further research or spend too much time thinking about it. Logos shouldn’t be overly complicated because this will only serve as an obstacle for your audience when they are trying to digest information quickly.
Logo designers should also remember not all businesses have graphic designers on staff so simplicity is key in order to reach a wider range of people who might not know how to create their own logo but still need one. When creating the ideal brand logo, you want something that truly reflects your business identity which means utilizing fonts that aren’t difficult to read or comprehend at first glance along with logo designs that are simple to understand.
Use Colours That Reflect The Mood of Your Business
The color choice for a logo is important as it should reflect the mood of your business. For example, pastel colors are often used to promote products that have a sweet taste or aroma. In contrast, bright primary colors would be better suited if you were promoting something that was salty and crispy such as chips.
Always look into what your business does or sells to determine the best color choice.
Include Images in Order To Make It More Memorable And Engaging
An image you use in your logo can make or break your brand. A logo with an image is more memorable, and in turn, will continue to attract customers. It’s also a great way for you to express what kind of products/services the company provides without using words which makes it easier for potential clients who are looking at different companies’ logos when they’re out shopping.
In other words, it’s a great way to express your brand without using actual words which means that logo with an image can be more effective than a logo that doesn’t have any images at all.
However, there are certain things you should keep in mind when designing the logo and making sure that its design is compatible with the logo to be used both in digital and print media. You should include images that will help people remember your logo, but at the same time, you should also make sure that the logo is easy to reproduce in print since most people will still see your logo on a physical product.
Keep The Logo Design Simple, But Still Creative
The design itself must be simple, but not boring. It must be creative and appropriate for the company’s business type. This logo design is vital to your branding, so it should remain consistent with everything else you do as a brand (social media images, website logo, signage).
You don’t want something that looks like clip art or unprofessional graphics created by a teenager. Also, don’t make it incredibly busy because visitors won’t even know what your logo is supposed to represent or look like.
Make Sure You Have A Clean Background
Your logo should have a clean background or no background at all. When designing a logo it is important to make sure that your logo stands out from the crowd by having an interesting logo. That way everyone will be focused on the logo itself.
Creating a logo is one of the most important marketing and branding tools. That is why you need to think of everything from font design to simplicity, creativity, and background. You should never forget to make it memorable and engaging. With these tips, everyone will start noticing your company!
