If you’re like 99% of the businessmen, then growing your business is, and always has been, one of your top-priority goals. However, growing a business is far easier said than done, especially in the challenging times we’re living in. So, if you’re looking for interesting and effective ways to grow your business and increase your profit, here are a few ways to get you started.
1. Gamify Your Marketing
Nowadays, it seems that businesses of all kinds and industries have unraveled the rewarding benefits of gamifying their marketing. The main goal of gamification is to increase customer interaction and loyalty, and that can be done in a myriad of ways. If you’re still new to the tactic, why don’t you take the most straightforward way? Instead of getting way over your head in technicalities, start with a simple and direct real game in your marketing strategy.
On the other hand, you can start a customer loyalty program based on game and activity points if you’re more confident about your strategy. Loyalty programs are great in retaining old customers and encouraging new ones to use your products and/or services. Another gamification idea is to run a contest that’s open to the public, which is one of the greatest ways in expanding your brand awareness and engaging your target audience.
2. Join Trends
Most of the time, being unique sets you apart from the competition. However, there are times when doing what everyone else is doing is both necessary and interesting – and that is the case with hijacking trends. Whenever a trend breaks out, you’ll find every marketer, regardless of how well-known they are, scurrying to put in their two cents.
That’s also what you should do if you want to expand your fanbase of social media followers over your platforms. Moreover, there are trending yet periodical hashtags that are repeated often, like the #TBT, which you can participate in to have fun and expand your audience.
3. Make Use of Direct Marketing
It’s ironic how going back to traditional marketing forms can be exactly what your business needs in this digital age. People often dismiss the idea of direct marketing in favor of the advanced digital marketing tools, but whoever said it has to be an either/or choice? Direct marketing involves sending postcards and flyers directly to your target prospects and customers, and here you can find out the proper format and dimensions required by the US Postal Service.
It’s important to pay attention to the design, content, and value the postcards provide. Meanwhile, you’ll be ready to enjoy expanding your business into the places that digital marketing can’t reach, thanks to the high ability of direct marketing to target people and connect with them personally.
4. Up Your Visuals Game
Getting back into direct marketing is great for your business, but that doesn’t mean you can neglect digital marketing. Both kinds of marketing work together to expand your reach and grow your business, and the visuals game is one thing that both types of marketing have in common.
Long gone are the days when the written word was enough; you need to incorporate visuals into all of your marketing. This includes well-designed templates, need aesthetics, intriguing art, and a variety of visual content to present the information.
4. Get Involved with Community Events
There’s no better way to improve your brand awareness than to meet your target customers where they are. This can be done in a variety of ways, but your customers will always appreciate it if they find you in the events that mean a lot to them. For instance, community events that have strong causes can benefit a lot from having you as a community partner or even a sponsor.
5. Position Yourself As an Industry Expert
If you have a competitive edge, you absolutely have to flaunt it. For instance, if you’ve built a great amount of experience over the years, why don’t you establish yourself as an industry expert and offer your experience in the form of consultancy?
However, coaching and consultancy aren’t the only way to establish this position. You can enhance the position of your brand and improve your reputation by creating white papers, quality content, and well-researched statistics lists.
Going into 2021 without a solid business plan can be a surefire recipe for failure. However, coming up with interesting and effective ways to grow your business never feels like an easy feat either.
Fortunately, growing your business doesn’t have to be as complicated as everyone makes it to be. Simple tactics like incorporating gamification, diversifying your marketing strategies, and positioning your brand in the community and among peers can be surprisingly effective.
