The Developer Who Agreed To Try Facebook’s VR Ads Is Backing Away

Last Wednesday, Facebook finally created and launched the VR ads, and they have finally started to test out these ads with the first game that they initiated it being Oculus Quest. Now naturally, there are more tests required around more platforms to make sure that this system is well in place and the technological developments have been attained.

Among there are a lot of other companies and apps that have been selected and contracted by Facebook to test their new VR ads. Blaston from resolution games is one such developer. This news was not well received by the users of Blaston because at the end of the day, it is a paid service, and users were not really enthusiastic to experience ads in a game that they actually paid for.

The Developer Who Agreed To Try Facebook's VR Ads Is Backing Away

Now Resolution Games are being highly criticized for agreeing to this. However, in order to make sure that the customers are happy, they have now backed down and went back on the resolution that VR ads will be tested in Blaston.

“We appreciate all of the feedback and thoughts on the Oculus ad test for Blastonand other games that was announced last week,” Resolution Games CEO Tommy Palm said in a statement shared with The Verge.

“Some good points have been made, and we realize that Blaston isn’t the best fit for this type of advertising test. Therefore, we no longer plan to implement the test in Blaston.” While they won’t test the VR ads on Blaston, they might try it on their other games and games that are actually free and not paid for so that there is less opposition.

Last week, the company announced plans to launch their first in-game advertisements within the title “Blaston,” developed by the prolific VR game developer Resolution Games. However, just days later, the game studio revealed that, after hearing feedback from users, they had decided to scrap the launch.

The Blaston Twitter account said, “After listening to player comments, we recognise that Blaston isn’t the greatest fit for this type of advertising test.” In light of this, we have decided to scrap the test.

We’re excited to have the Crackdown Update released today and look forward to seeing you in the arena. This possible ad rollout stood out since it involved testing advertisements within a game made by a different studio.

The opportunity to roll out advertising with a third-party partner allowed Facebook to frame the advertising rollout as a way for other developers to open up their monetization channels, rather than for Facebook itself, despite Facebook’s recent acquisition of a number of VR studios and ownership of a number of the most popular Quest titles within its marketplace.

Despite the fact that many in the VR community were less than enthusiastic about Facebook’s announcement last week, some users appeared more annoyed by the prospect of ads being rolled out inside a paid title they had already purchased than they were about Facebook’s broader struggles with balancing advertising efforts with user privacy. A copy of Blaston may be purchased through the Oculus shop for $9.99.