Mobile games marketing plan always focuses on making your game accessible to users and seen by them instantly. A good mobile game marketing plan helps you accomplish this. It also should consist of both technical hardware (i.e creating an online shop and managing the sale process) and non-technical hardware (using social networking sites as one of your means of marketing your mobile game).
In addition, it should be tailored to the device type of users. For instance, a game meant for iPhones would require specific features, while Android devices might not be as advanced as iPhones or need a certain level of functionality.
If you are planning to market your indie mobile games marketing plan based on social media networks, make sure you have a blog and an official site for the same. Blogs will give you the opportunity to update the content regularly and interact with readers by visuals such as video, photos, articles, etc.
Having an official site for your indie game development business gives you the chance to manage and maintain relationships with your customers. This is essential in order for you to build trust and make sure that you are able to meet their needs and requirements.
How to budget for your mobile game development project? The first thing you should do is to calculate your project’s budget. Your budget should include all expenses required from marketing to user acquisition.
Some of these include graphic design expenses, copywriting and editing costs, app development costs, marketing surveys, and testing expenses. The marketing budget is usually the most important part of a game developer’s budget. However, there are ways to cut costs within this area.
One of the best ways for you to cut your mobile games marketing budget is by choosing a low-cost app development partner. There are several game development companies offering their services at a very low cost. Apple should carefully research the market to find a suitable partner.
After finding the right provider, the next thing to do is to calculate how much user acquisition cost you can save from this provider. A popular game app developer may only need you to pay half of what you would normally pay for a high-priced app.
Another effective way for you to save money in your mobile games marketing strategy is by creating a community for your target audience. Many game developers create forums and user groups that focus on particular topics.
By creating a separate page within your website or blog, you will be able to better connect with other game developers and their target audiences. You can also offer promotions and discounts to gain more exposure within the group.
Social media channels are another great way for you to boost your mobile games marketing strategy. By creating social media accounts and linking them to your page or blog, you can attract more users to take part in your promotional campaign. Some of the most popular social media channels include Facebook, Twitter, YouTube, and Foursquare. These platforms allow you to reach a wide audience for little or no cost.
The last way to boost your mobile game marketing is by engaging in guerrilla marketing. This is a risky strategy that requires careful planning. However, it can yield quick results by getting enough followers to your page or blog. However, you have to make sure that you are not committing offenses such as spamming or excessive promotion to draw more users into your website.
Mobile content marketing is an effective way to promote your indie game. It is cheaper than traditional forms of marketing, and it allows you to reach millions of people within hours. However, you should always remember to promote your mobile content marketing campaign using authentic social media sources.
If you want to increase your profits in the shortest possible time, you should focus on engaging your target market and increasing player awareness to encourage sales.
