How to Choose the Right Animation Production Company

Animation is a powerful medium for conveying messages and emotions. It can have a significant impact on the way viewers interpret messages. In some cases, animation can even surpass live-action films in terms of effectiveness because of the sheer amount of information that it is able to convey with just one image.

But when it comes time to decide which animation production company you want to hire, there are so many options out there that it becomes difficult to figure out which one will be right for your needs. That’s where this article comes in!

Animation Production Company

1. What to Look for in a Company

Animation production companies vary greatly depending on size, location, and clientele. If you are a company with a limited budget and only need a small project done, it may make more sense for you to hire a smaller company with less overhead rather than larger companies that charge higher rates because of their experience and expertise.

If you are a larger company with the budget to afford big rates, it might be more beneficial for you to hire a larger company that can provide your business with specialized animation as well as other services such as marketing and design. As folks at say, it is important that the company you choose does a thorough job in the planning process.

They also say that companies should “research, throw concepts around, mix things up and sketch things out until [they] are confident that the idea is…exactly right for the objectives of the project.”

2. Consider Your Needs

What do you need from your animation production company? What is your end goal? Are you using animation to convey a specific message or emotion? Do you want to use animation in a marketing capacity and drive people towards buying the product that you are selling?

Once you establish what it is that will benefit your business, consider your options. What qualities do each company possess with regards to location, size, and expertise?

If budget is an issue, we recommend looking for animation production companies in your area by doing some research or hiring a freelancer for a small project first to gain some experience and establish a connection.

3. Research from a Distance

It can be difficult to determine if a company is a right fit for you just by looking at their online portfolio. That’s why it is important to do your research. Read reviews, browse through resumes, and see if they have won awards or been featured in notable publications.

Each of these pieces of information will help you determine if this company is the right fit for your needs. When evaluating reviews, look for reviews that go into detail about why they were good or bad experiences. Look for reviews that mention specific projects and how the company dealt with potential issues. Check out resumes to see where each animator has worked before.

Does their resume include any of the companies you are interested in working with? Do they seem to work well with other artists or do they come across as arrogant? Have they worked for any notable institutions, publications, or companies within the industry?

4. Get to Know Them

Once you have narrowed down your list, it is time to reach out. After a quick email to request a phone call, you will have the opportunity to ask questions and find out more about the company. If possible, meet with them in person so you can see how they work in a real-life setting and so you can get a better feel for who they are as people.

If it is not feasible to meet in person, make sure to take advantage of the phone call and ask all the questions you have. If there is a specific project that they worked on, ask to see a sample or mock-up from the piece. Ask them how their team works together and what they enjoy about working with one another.


Once you have decided on a company, sit down to discuss your project in detail. Be sure to set clear expectations so both parties are on the same page. How long do you expect the project to take? Will there be a trial period first?

What is your process and what will each party expect from the other on a day-to-day basis? It is important to go into as much detail as possible so there are no surprises later on.

Animation production companies come in all shapes and sizes, with different rates, specialties, and levels of experience. By establishing what it is that you need from an animation production company and doing your research upfront you will save time and money in the long run by ensuring that you are working with a team that understands your vision and can help bring it to life.