Whether your business offers products or services to people, marketing is a necessity that your business needs to succeed. If potential customers are unaware of what you are offering them, then you will not be getting the foot traffic and interest you had in mind.
This is extremely crucial if you have competitors that can take the spotlight if you leave it for long. However, if you are just starting your business, it can be hard to figure out how to properly market your products and services effectively. The following marketing and advertising strategies are great ways to get your company noticed by the right demographic.
1. Educational Content
Believe it or not, providing educational content on different online platforms, but especially your company’s website can attract a ton of attention from the right kind of audience. This content can come in the form of tutorials that your website visitors can view to figure out how certain products work, or they can be blog posts that provide more information about a range of topics that your services are relevant to.
For example, if you have a law firm, then you can have articles discussing the different kinds of practices, or which characteristics to focus on when looking for a trustworthy lawyer. This kind of content shows your potential customers that you are a credible and reliable source. Furthermore, this has become a great marketing method since you can insert hyperlinks that lead readers to products that you provide.
2. Direct Response Advertising
Direct response advertising is a marketing strategy that utilizes a call for action. You can start applying this strategy by using incentives or by tempting the customer to get the product as soon as possible.
To heighten the exposure of your business, there are different forms of direct response marketing that you can try out, depending on your budget and marketing plan. You can send emails to previous and potential customers that urge them to respond as soon as possible, or you can use display ads that offer discounts for those who head to your website by clicking on them.
3. Targeted Advertising
Targeted marketing is a strategy that has become much easier to apply since technology has become more advanced. Long ago, targeted marketing meant putting ads in the area you believe had potential customers depending on different criteria. Nowadays this can all be done using algorithms to figure out whether a person would be interested in what you are selling based on their age, the area they live in, and interests.
When displaying ads on different websites, you just have to choose which demographic you want your ad to target, and it will automatically do it for you. Of course, like any marketing method, not all people who view your targeted ad may be interested, but it can increase your customer base exponentially if done correctly.
4. Social Media Marketing
Millions of people are on social media sites on a daily basis. It would be extremely insufficient if you did not use this to your advantage when setting up your marketing plan. In fact, you do not have to pay for ads to get customers through social media sites.
By simply having a presence on these sites, and being active on your accounts, you will gain a huge following from those interested in what you have to sell. Of course, if you want extra exposure through these websites, you can also pay for ads to show up to users that fit your criteria of a potential customer.
5. Search Engine Optimization
Search Engine Optimization or SEO for short is a marketing method you have probably heard of at some point. Basically, search engines have algorithms they use to decide which website appears at the top of a person’s search results.
There are different factors that affect SEO, including keywords, reliability, speed, and ease of use. It makes sense that people usually go for the top search option when looking for products or services to buy. By ensuring that you are one of the top choices whenever a keyword is used in a search, you will be able to gain even more customers than before.
6. Referral Programs
Word of mouth is one of the oldest marketing strategies used. Nowadays, people still refer the people they know to businesses that they like. It has evolved over the years because now people refer their friends and family even more diligently if there is a referral program in place.
A referral program gives your customer a discount or credit that they can use if they refer your company to another person and that person becomes a customer. Usually, this is done through a personal code that is provided for each customer. When a new customer uses a previous customer’s code, each is given a discount or credit for future purchases.
Now that you are aware of these different methods, you can figure out which ones will work best for your business. Using these six different marketing and advertising strategies is going to put your venture on the map. Do not forget that marketing is an essential part of business and that you can make or break a business depending on how well you are advertising it.